How we review AI tools

Every recommendation is backed by research you can check. Here is exactly how we review tools.

Our five-step process

1
Pick a real job

We start with a task a small business actually has, like "answer calls after hours" or "send invoices automatically".

2
Shortlist the tools

We list the tools that claim to do that job, then cut the ones with no clear pricing or no free trial.

3
Dig into each tool

We go through each tool's pricing page, features, setup guides and help docs, and read real user reviews on independent sites.

4
Score and compare

Each tool gets a score in four areas, so you can compare them side by side.

5
Re-check over time

We revisit our guides as prices and features change, and update the "last checked" date.

What we score

Ease of setup

How long it takes a non-technical owner to get it working.

Fit for the job

How well it does the job, based on its features and real user feedback.

Price for small teams

What a team of 1 to 20 people really pays each month.

Support and privacy

How fast help arrives and how your data is handled.

Our promise on money and links

Some links on this site are affiliate links. If you buy through them we may earn a small commission, at no extra cost to you. It never changes our scores or verdicts, and companies cannot pay to be featured. Read our affiliate disclosure.